K&N challenged us to plan and deliver their first ever digital & data driven media campaign in the UK. The campaign needed to create audience reach never achieved previously, which included the management of their social media platforms, both organically and paid. This was their first ever measurable media campaign, which provided insights into their audience as well as a clearer idea as to the channels and platforms which drive conversions. Our client wanted to reach new and uninformed audiences to acquire new fans for the brand and increase engagement. We worked closely with the 10 racing teams that the brand sponsor in order to amplify these sponsorships further and ensure greater return on this support. Along with managing their media campaign, we also worked on the content creation and produced video content to use across the geo and data driven digital campaign.