This video and the accompanying stills photography were created to tell the story of how the Hyundai Kona’s design process was influenced by the Korean city of Seoul. One of the key designers, Sang Yup-Lee and the featured creative artists tell their story of how they source their creativity and how that manifests in the colours and sounds they create on the streets of Seoul and the new B-SUV car itself. The video has been viewed by 18,000,000 auto influencers across 5 key regions in Europe as part of a BBC Top Gear media brand build campaign and used by Hyundai Global in other media campaigns. The project was fully conceived, produced and directed by the team at DCT8 and created value for our client in it’s multi use capacity and life beyond the BBC partnership.