In our role as Genesis Cars, global media & content agency, this film conceived, produced and directed by DCT8 captures the story of this luxury automotive brand at the very beginning of its journey and its goal to become the most relevant luxury automotive brand in the world. Featuring the key heads of department in Seoul and the full line up of cars available for sale in Asia, UAE and the USA the film tells the story of the brand so far. It is being disseminated to a TV, on-line and cinema, high net worth audience in the USA and UAE as well as through a bespoke media and content partnership with BBC.com USA. The project is part of a global brand build project alongside other key agencies all specializing in our own fields and working together to maximize our client’s awareness and relevance to its audience.